83% of weekly Pinners have made a purchase based on Pins from brands.49% of weekly Pinners have a household income over 100K.Weekly Pinners are used to online shopping, they are 1.25x more likely to buy multiple items.
In comparison, 15% used Facebook and 11% used Instagram.
social media users go to Pinterest to find and shop for products. If done right, a Pinterest ad campaign can be an amazing top-funnel initiative that ties into your overall digital marketing strategy. Retailers are missing a great opportunity to advertise to a relevant audience on a social network known to inspire new purchases and increase brand awareness. Pinterest, on the other hand, is often forgotten. E-commerce retailers often rely on Facebook and Instagram to increase brand awareness, website traffic and sales. Pinterest is a one-of-a-kind social media platform. Watch our Interview with Josh Barrick, Partner Manager at Pinterest to learn more on news shopping features.
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